Impact of the COVID-19 pandemic on consumer behavior

Businesses depend on customer’s It is useful for businesses to study customer behavior. Businesses can stay in the market by maintaining customer relationships by supplying products or services to the market to meet demand. Here the business needs to study the customer's attitude, desires, likes and dislikes as well as the buying pattern. The covid crisis is changing the economy as well as socially. This crisis directly affects consumer attitudes towards consumer buying behavior patterns.During this covid season, the consumer is tempted to buy products that meet only the basic requirements. Unemployment, inflation, declining consumer purchasing power, etc. are the main reasons for changing consumer behavior.

During this period, when choosing services produced for the customer, the customer is concerned about the amount spent on the product, the brand of the product services, the quality as well as the customer satisfaction.Here we can see a change in consumer buying patterns due to cuts in consumer salaries etc.

Many consumers order goods from home at supermarkets or wholesale outlets through online technology. Due to this online technology, customers are reluctant to go to retail outlets. It also expands the customer's choice by enabling them to search for sales prices of products in several zones through websites.

Under this epidemic there was a breakdown of agriculture and the difficulty of transporting agricultural produce to the consumer under lockdown conditions. As a result, there was a shortage in the market for agro products and due to the increase in the prices of agro products, the consumer purchases of agro products decreased slightly. In this epidemic situation, consumers are refusing to buy products that are sold on the sidewalks due to the tendency to buy healthier products. Demand for public transport and oil declined due to the reduction in customer travel under lockdown conditions.

Here the education system was converted to an online system under covid conditions. As a result, consumers are increasingly buying computers, cell phones, and other electronics. There was also a huge demand for the services of telecommunications companies.